The lines between the digital and the physical are blurring more and more. Our lives are now linked together by invisible threads of data. As this trend continues, the physical is being communicated by the digital with greater frequency. This new way of living has been manifested in how people dress and speak, how they spend their money and spend their time, and how they process and share information. Everything feels faster, like the punches should hit harder and with tons of speed. There are a lot of digital doors you can walk through, and most of the time, the internet in general will only glance inside these doors, rather than a slow stroll through them and to the other side.
LeBron James was there. It has now been more than 20 years since he occupied his throne. There is an insatiable appetite for everything the King does, as has been the case for the past two decades. His sneakers are still on the feet of many. Whether they’re OG pairs of everyday, retro or new versions of the Nike LeBron 20, people in the digital and physical world are rocking his kicks, hooking on them, and most importantly, raving about them.
The Nike LeBron 20 NXXT Gen is an example of just how far we’ve come on this particular wave of internet information. What started in the world of esports has made its way into the real world. A special collaboration between the FaZe Clan and Nike ends in the “FaZe” LeBron 20 NXXT Gen colorway.
The NXXT Gen 20 version is less expensive than the one that dropped back in fall 2022, with a slightly different build as well.
Both black and red tongues of this version feature FaZe’s famous “F” logo. As for the tech specs of the updated LeBron 20, it has an engineered mesh upper, Air Zoom cushioning, leather on the tongue, heel, midpanel and toebox, and there’s a double-layered Swoosh in contrasting materials.
The King’s eldest son, Bruni, joined FaZe back in August of 2020 as a content creator. FaZe Clan is the best esports team in the world, with a social media reach of hundreds of millions. Bronny loves to play FPS games millions of people also follow him. Both generations of James have worn the “FaZe” LeBron 20 NXXT Gen on the court already.
Like FaZe and millions of people around the world, both Gilly James understand that life is beginning to oscillate more fluidly between the digital and the physical. LeBron has the highest following of any basketball player on the planet and Bronny’s social media presence is accounted for, thought of with great intention and appreciation for documenting the art in his life. As these invisible lines are blended more and more, fused together so tightly and powerfully that the “FaZe” Nike LeBron 20 NXXT Gen will go down in history as the first collaboration of its kind. But not the last.