Max Homma, Wells Fargo winner in 2019 and 2022, signs flags after last year’s final round. Photo: Ben Jared, PGA Tour via Getty Images
Charlotte, North Carolina | As this week’s Wells Fargo Championships unfolds at the Quail Hollow Club with a field full of stars chasing a piece of the event’s $20 million custom purse, bank chief brand officer Tammy Levine will focus on more than what happens between the ropes.
The tournament itself is the focus of Rory McIlroy, Jordan Spieth, and others chasing the trophy, but that’s only part of Wells Fargo’s broader integration into the week, the community, and beyond.
Photo: Ben Jared, PGA Tour via Getty Images
While Wells Fargo is one of only two major bank sponsors of a PGA Tour event (RBC is the other), Wells Fargo benefits more from the tournament than big TV time and advertising opportunities.
It’s a week to entertain customers, to promote diversity, to help small businesses, and to be more than just a name on the ATM…