From the opening statement on October 18 through the end of the NBA’s 22-23 regular season on April 9, domestic NBA deliveries were up 2% over last season, giving regional sports networks their highest rating in five seasons.
When weighted by market size and duration, RSN averaged 39,801 household impressions per NBA game, topping deliveries for TNT (26,342) and ESPN (20,531). This means that local sports networks draw a larger crowd of NBA fans than their larger television competitors.
This season, the Golden State Warriors averaged 132,286 households per game in NBC Sports’ Bay Area, surpassing the 42,309 local households tuned into TNT’s competitive coverage.