- Across YouTube and SkySports, viewership of the British Basketball League increased by more than 200% over the course of the 2022/23 season.
- Interest in the playoffs increased dramatically, seeing a 377% rise in viewership over last season.
- Live, on-demand and social media views of the video jumped from 1.4 million to more than 20 million.
- Record attendances were set at three major finals, including a capacity of over 15,300 people at The O2 in London.
London, United Kingdom: The British Basketball League continues its rapid growth in popularity after a record-breaking season in which both linear and digital viewership numbers rose by more than 200% in a season marked by impressive marketing efforts, historic wins and sold-out crowds.
The curtain rose for the 2022/23 season on 3 September, with the top ten British Basketball League teams embarking on a revamped season, buoyed by a renewed broadcasting deal with SkySports and a new #KnowOurName marketing campaign designed to ignite fan passion and raise awareness. About the university.
Ir Youtube And Sky SportsBritish Basketball League viewership increased by 217% over the course of the season as interest around the Big Three leagues continues to grow, with the Playoff Finals recording 377% growth over last season. Viewership at the ground also reached new heights as fans turned out in record numbers for the three Grand Finals, the Trophy, Trophy and Matches held in Birmingham, Glasgow and London, respectively, 15,300+ fans packed alone at The O2 in London to witness history as a Lions team battled it out London to win the domestic treble.
the London The team dominated the proceedings both domestically and in Europe, becoming the first ever British basketball team to compete in the playoff rounds of the prestigious EuroCup tournament. A mix of homegrown talent, former NBA stars and global superstars Sam Dekker, Kosta Koufos and Tomislav Zubšić helped contribute to record viewership numbers for Euro Games this season on BT Sport, with a 181% increase in peak viewership recorded compared to the last peak record. .
On social media, live and on-demand video views jumped from 1.4m to 20m during the 2022/23 season, while shares across all platforms increased by 492%. Growth has been fueled by the launch of several user-generated campaigns including Your Coach, which invited popular teams to nominate their coach for the Community Coach of the Year award, as well as a Ballon d’Or treasure hunt around the Play-Off Finals that took place in both hometowns. The ten teams.
Marking the end of a record-breaking year, the season capped off Leicester Riders Superstar, Blake Bowman, has taken to the skies to complete a dunk contest on top of The O2. The exciting first-of-its-kind game is designed to highlight another great year for the league as it continues to take the game to new heights. The activation contributed to obtaining an additional 5.3 million views through the channels owned by the league and social media.
Commenting on the results, the British Basketball League’s Head of Marketing Joe Edwards said:
“The 2022/23 season has been particularly exciting as we continue our mission to make the British Basketball League a household name. The growth of the league is reflected in its year-end marketing results with digital viewership up significantly compared to last season. The increased viewership among fans and media alike is Whether is a clear indication that basketball is becoming more popular in the UK and is testament to the hard work of the teams, players and the growing British Basketball League internally who have worked tirelessly behind the scenes all season to make it a success.”
He added, “I’m really excited to see what’s to come next season, and have full confidence that we’ll continue to reach new heights and build on what’s been a historic year for British basketball. Look at this space!”
To find out more about the British Basketball League and keep up to date on the upcoming season, visit: https://www.bbl.org.uk/