Starting this week, travelers at select airports and hotel chains in the US can watch live LIV Golf action on Fridays as part of a new deal with streaming service ReachTV.
Coverage will be the basis for the agreement, which kicks off with LIV Golf London this week. The CW exclusively carries live Saturday and Sunday coverage of LIV.
“This partnership with ReachTV provides additional opportunities for fans on the go to follow the supercharged LIV Golf action, including live coverage of Friday’s competition in bars and restaurants across North America,” LIV Golf principal Will Steiger said in a statement. “Our association is constantly looking for innovative ways to connect the sport we love with new audiences, and this partnership will give travelers more opportunities to catch many of golf’s biggest stars in action.”
The ReachTV agreement also allows for past events to be replayed. LIV Golf tournaments are also broadcast on YouTube and through various international broadcast partners.