Veteran Dallas Mavericks guard Kyrie Irving, who ended his business partnership with Nike last season, has signed a shoe deal with China-based ANTA.
Anta and NBA basketball player Kyrie Irving officially signed in the summer of 2023. The cooperation between Anta and Kyrie Irving is a successful cooperation model, which together creates the leading sports brand image. The cooperation with Kyrie has made the Anta brand gain more recognition and praise in the domestic and foreign markets, and realize the global brand influence.”