Golf Pride, a leader in the golf industry, announced the results of the first of a series of grip performance research studies, which concluded that new golf grips provide an average carry length of 2.3 yards on complete golf shots.
Players participating in the study found that their average ball speed (average: 121.6 mph) increased by 1.3 mph, and average carry length (average: 168.6 yards) increased by 2.3 yards with the designated test club. Furthermore, 82% of the survey participants felt the new grip was “very secure” in their hand. Whereas, for non-new grips, only 24% said the grip felt “safe, very secure.”
Greg Cavill, Global Project Engineering Director at Eaton and his team conducted this study – he said: “The results of this detailed testing clearly show that there are tangible and specific benefits to re-grips. We have demonstrated through this study that new grips can provide 2.3 yards of additional load , increasing ball speeds and, most importantly, increasing confidence with the club in hand.
He added, “We are excited to continue to explore the benefits of re-gripping, and to increase understanding of how the relationship between the hands and the grip affects performance.”
More than 80% of players do not control their clubs each year. If this population replaced their worn-out grips with new ones at least once per year, they would see an increase in consistent face effects leading to performance gains.
Audrey Rodriguez, Head of Global Brand Marketing at Golf Pride, commented: “With this latest research study, we can say without a doubt that the new grip has a positive effect on your game. Carrying a couple more yards can be the difference between birdie and bogey, so the Understanding the benefits of a new grip versus a worn grip will allow golfers to consistently perform at their optimal levels.” She added, “This is very much the tip of the iceberg of what we’re doing as an industry leader to drive the importance of the grip category, highlighting grips as an essential piece of in-game performance equipment.”
For more information about Golf Pride, and to view the full product line, visit: www.golfpride.com
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A test group of golfers aged 24-40, with a handicap of less than five years, participated in this study. Participants used an identical set of three standard-length (37-inch) irons fitted with Project X shafts and a unique MB iron head. Each shaft had a different standard-sized Golf Pride Tour Velvet grip—one new grip, two exposed to ultraviolet (UVA/B) radiation. The two handles exposed to ultraviolet A/B (UV1 and UV2) were placed in the QLab QUV Accelerated Weather Tester Chamber for eight hours and 24 hours, respectively. Testing took place in the Fitting Studio at Golf Pride’s headquarters in Pinehurst, USA. Participants hit 10 shots with each fist in a simulator on an artificial turf surface and a TrackMan 4 firing screen was used to collect performance data.