Bob does sports
Ruby Berger was fast on the rise.
He had started out working night shifts at the front desk at the Four Seasons Beverly Hills Hotel, but in just two years he had moved up the ladder, reaching the prestigious title of Director of Guest Services. Suddenly, Berger found himself with 50 reports while playing the center of the comings and goings of Los Angeles’ rich and famous.
But soon after, a funny thing happened.
“Someone came up to me and asked for a picture,” he recalls. “And I remember the staff seeing it and being so confused — and I was so confused, because it was so weird to me.
“And then it kept happening.”
Berger loved the four seasons. He was a person, after all. I love talking to people. I love people watching. I love knowing what made them laugh. But when you work in guest services at the Four Seasons, there is a certain expectation that you will be a professional; Mild and pleasantly forgettable.
“It’s really not supposed to be about Yousays Berger.
And that was the moment when Berger decided to change his life forever.
What exactly do you tell people?“
This was the question I had longed to ask Berger. She showed up just in time to meet us but he arrived early, smiling from under the bill of a white rope hat with HAVE A DAY printed on the front.
When he was at the Four Seasons, he was working at a hotel and had an Instagram account. His online persona showcased one man’s musings around the world, tapping into everything from leftovers to breakfast sandwiches, sports bets and more. These days? The Four Seasons is in the backend, but the Instagram account has grown into a modern media giant — a network of Pages, brands, and income streams. Once upon a time, Robby Berger’s account handling was great; His brands now include Bobby Fairways, Pop Doe Sports and Breezy Golf. Berger’s charismatic and friendly presence is at the center of a huge, spinning wheel of content that regularly attracts millions of viewers.
so what Do Do?
“Dylan, your guess is better than mine,” he says.
Let’s define. In the years since the Four Seasons, Berger has become unlikely golfing royalty. The 30-year-old grew up in New Jersey, where he was a good athlete (he was going to play in college) and an avid sports fan. Golf, he reluctantly admits, was not at the core of those young men’s interests. The extent to which he followed the sport was “just knowing what was going on with Tiger”.
“At the time, golf wasn’t really the cool thing to do,” he recalled. “Once I started doing it, of course I fell in love with it. But what’s happened to golf in the last few years is crazy.”
Crazy what happened Burger Golf in particular. Three years ago he was a new resident of California and had hardly played golf at all.
A year later, more than two million people watched YouTube video where he promised his friend Joey Cold Cuts (another Jersey transplant) a tour of Torrey Pines and took him to “the worst golf course in America” instead.
A few months later, another two million people watched Bobby and Joey finish an 18-shot putt in nine holes.
after a few months that Another two million watched the now expanded Bob Does Sports play an 18-hole golf match against Max Homa.
A few months later that Over a million watched them take on three NFL quarterbacks, headlined by Josh Allen. A third on-screen member of the crew joined at the time, the man who went by Fat Perez, completing a likable trio.
As Berger would say: Not bad years for a young man. Not bad at all.
How does he describe what he does? He doesn’t shy away from the term “influencer,” but prefers to say he’s putting on a golf show. This prompts a lot of bewildering questions from his parents’ friends in Florida, though, in those places, he just says he works for a media company and hopes not to follow through.
For ink was spilled (and subcommittee meetings were held) under the guise of game development, Berger became in many ways the face of the modern golfer. He tried golf during Covid, fell hard for it and is now a lovely reminder of almost everything good in the game. The main themes of his videos can also be seen as the main themes of the sport: that journey is golf, which is about who rather than where, a fun round is more about personality than outcome, and that frustration is fine as long as the fun is in there too. It’s not surprisingly good—”I was a disaster when I started and still am, really,” he says—but it sure feels like it’s been amazingly stalled.
From a content perspective, it’s a reminder that you don’t have to be among the best in the world to make money from your game. Golf is an easy platform to showcase competition, personality and personality. It’s the perfect board for the hustle, too. Scotty Scheffler’s superpower is his golf game. Berger’s super strength is that he’s funny in an endearing way. It’s hard to imagine a person who wouldn’t love him.
The result is that his accounts have become one of the last corners of the internet free of ridicule. After he posted a video with Keegan Bradley, Bradley called it a shock.
“He would say, ‘There are no bad comments,'” Berger recalled. “He couldn’t believe it.”
Bob’s booming business does sports It matches the rise of its central star.
We’re talking because he just launched a partnership with Five Iron Golf, which is kind of his in-house Topgolf. The Five Iron outpost in New York City now has a room dedicated to Breezy Golf that promises a “sports bar and lounge experience,” combining Berger’s love of golf with his love of chicken wrap. This is Berger’s latest project, which I’m asking to find out about his sources of revenue. eagerly obliges.
It all starts with Cameo. He adds that these requests peak during the fantasy football season. But they make a big profit based on the sheer volume. Berger charges $95 per video (more if it’s last minute) and charges $20-30 per day. Even with the Cameo taking it down by 25 percent, well, you do the math.
“When we’re on a Bob Does Sports trip, the guys make fun of me because they hear me in my room all the time just people screaming, birthdays, whatever,” he says. “It drives them crazy, but they get it.”
It travels through others. There is Breezy’s clothing brand, which includes the HAVE A DAY hat he wears. They have Breezy tournaments now too, though these are more for fun and brand building than straight games for profits. There is a YouTube channel, which has millions of views. There is a podcast. And there are brand sponsors, like SeatGeek (a recent YouTube sponsor) and Callaway (which signed the crew to an equipment deal in January). Berger has worked for years with Doing Things Media, which he says helps support everything, and there is increasingly more to support. Berger didn’t cite exact dollar numbers, but it’s safe to say things are going well at Bob Does Sports HQ.
“You can’t say it worked,” he says. “We have so much fun with it that it’s cool that we can do it full time. But it’s so crazy, man.”
There is a different way All this could have gone. Back when Berger was working at the Four Seasons, a fun-loving guest services manager with a skyrocketing Instagram following, he received a compelling Instagram message: Dave Portnoy, CEO at Barstool Sports, was coming in with a job offer.
Working at Barstool has always been Berger’s dream. But now that he was faced with the reality of the offer — a nearly $65,000 salary to move to New York — he turned it down. This means splitting up the place with multiple roommates. It would mean moving around the country. It would mean abandoning the friends and support he had already established in Los Angeles
He said no.
Thus, he was betting on his future. Closing that door narrowed his focus and made clear what he already knew: It was time to go all out. It has been very choking since then. Sometimes he’s on the road for a month at a time. Sometimes two.
“But it never wears me down because it’s so much fun,” he says. There are taxing moments, of course—he cites a hot dog challenge he put out for a few days thanks to some delicious brioche buns. But if he spends more than a day away from work, he starts to feel negative.
“Since we started Bob Does Sports, now people depend on it,” he says. “It’s part of their week, part of their day, part of their routine. I don’t take it lightly, because I’m part of people’s day.”
Bob himself is the business of Bob Sports. It’s a ruby burger. It’s a commodity lover. The guy who sells HAVE A DAY hats really wants you to have a day. This is work.
And work is good.