Cavinder Twins Hanna and Haley Cavinder have signed a new equity partnership agreement with Betr, the sports betting company owned by boxer and social media star Jake Paul.
Hanna and Haley Cavinder recently finished their college football careers after a Cinderella run to the Elite Eight with the Miami Hurricanes.
Now, the Cavinder twins are turning their focus to growing their personal brand. Armed with long-term NIL deals from companies like Victoria’s Secret PINK, WWE, and Under Amor, the Cavinder twins seem to be moving on to bigger and better things, literally.
The Cavinders recently signed a deal to become “equity partners, content creators and creative directors” in Jake Paul’s sports betting business Betr.
As part of the deal, the twins will host their own podcast “Twin Talk” on the Betr Media platform. They will be tasked with appearing on camera for the company while “creating female-focused sports content within Betr,” according to the sportsbook.
The Cavenders will also appear regularly on Jake Paul’s “BS w/ Jake Paul” podcast, which should get a lot of media attention.
What do the Cavinder twins say about joining Petr
In a statement released after the deal was announced, the Cavinder Twins expressed their excitement about joining the sports betting company.
“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a truly focused and original way,” Haley and Hannah said in a statement. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Petr really makes The Cavinder Twins and our brand better and that much bigger.”
Jeff Hoffman, the Cavender Twins’ agent, also praised the deal.
“As the twins become equity partners and creative directors, this partnership with Betr (Media) provides a vested interest and the ability to do what they do best: continue to define culture and content,” Hoffman said in a statement.
How Much Are Cavinder Twins NIL Deals Worth?
Now, that the Cavinder twins are focused on building their personal brand, it looks like their net worth is going to skyrocket.
According to On3, the Cavinders have signed nothing deals worth somewhere near $1.85 million.
Haley is worth a little more at $930,000 while Hanna has signed an estimated $923,000 in deals for nothing.
With over 4.5 million followers on TikTok, the Cavinder twins can charge upwards of $12,000 per post.