UFC Featherweight Champion Aleksandr Volkanovski and Middleweight Champion Israel Adesanya have become the first two athletes to be officially sponsored by PRIME.
Earlier this year, PRIME, the sports drink brand founded by Logan Paul and KSI, announced a multi-year global marketing partnership with the UFC that forms an alliance between one of the world’s most popular sports and the fastest growing hydration company.
The first official PRIME Athletes
Welcome to the family @employee @employee pic.twitter.com/czy3kUmiP0
– Logan Paul (@LoganPaul) June 4, 2023
With bold, thirst-quenching flavors to help refresh, replenish and refuel, PRIME’s goal is to create a drink that can fuel any lifestyle. Available in a range of flavors that include orange, grape, ice, blue raspberry, lemon lime, and tropical lime, each drink comes with additional nutritional benefits to complement the taste. PRIME is based on coconut water and boasts BCAAs to aid muscle recovery, B vitamins, antioxidants and electrolytes.
𝐏𝐑𝐈𝐌𝐄 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬! 👊 pic.twitter.com/4eLmYrDRFK
– Drink Prime (PrimeHydrate) June 4, 2023
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