The British Basketball Association is pleased to announce the appointment of Elliott Stein as the league’s new Commercial Director.
Elliott joined the British Basketball League with exceptional experience in the sports business sector, most recently holding the position of Director of Business Development at B+A. During this time, he built relationships with clients such as Nike, Pinterest, Foot Locker, Ubisoft, Meta and many more, where he was Stein is essential in generating new business and increasing revenue.
Furthermore, the Londoner has a First Class Honors degree in Marketing and also spent three years at Silence Media; So far he has built nearly ten years of experience in the industry.
Away from the office, Elliott is an avid basketball enthusiast who has been involved in the sport since his childhood. He continues to play and coach the sport in the UK to a high standard and is passionate about promoting the many benefits of the game to potential partners around the world.
As part of the League’s commitment to the development of the sport in the UK, Stein will be tasked with helping create exciting new partnerships that will help bring the British Basketball League to new audiences in the UK and abroad. In addition, he will be responsible for maximizing existing league partnerships to expand awareness of both the sport and brands committed to helping take the professional game to new heights.
Speaking upon his arrival in the league, Elliott said:
“Growing up playing basketball in the UK, I could only dream of an opportunity like this. Over the past few years it has been amazing to watch the growth of the British Basketball League. The league is in a very exciting position, with a very entertaining product and a young, valuable and dynamic audience I look forward to building true partnerships with the brands that will continue to help build awareness and grow sport in the UK.”
British Basketball League chief executive Aaron Radin said:
“I am delighted to welcome Elliott to our growing off-field team in the League. His exceptional credentials and industry experience make him the ideal candidate to help our ambitions to grow the sport in the UK. This, along with his passion for sport, will certainly allow us to harness the brands opportunity to partner with the League.” .