After considerable sales increases in 2020 and 2021, followed by a slight downturn in ’22, golf industry watchers have been waiting to see where the business would go this year. Is the business of golf continuing to trend upward? Peaking? Dropping off? Interest in the sport has never been higher, but is that translating to success at the cash register?
By any measure the golf business is in a good place as 2023 comes to a close. That isn’t to suggest that there aren’t issues that need to be addressed to keep it on a positive trajectory, but thus far the game and the business are thriving financially as never before.
Key metrics for success
Golf Datatech provides the industry with multiple datapoints to track the state of the business. Here’s a look at some of the insights supplied monthly by Golf Datatech to key industry stakeholders:
Rounds played: Golf Datatech compiles and distributes the golf industry’s most important macro measurement, monthly rounds played, with support from the National Golf Foun…