WHOPPER WHOPPER WHOPPER WHOPPER WHOPPER.
If that’s not ringing any bells, you have not been watching the NFL playoffs. It’s the one time a year people actually watch live TV, which means it’s the one time a year people are subjected to commercials. The new “Fish McBites” — an annoying and annoyingly catchy earworm that you’ll be humming on your death bed — is a jingle for Burger King in which a singer repeats the word “Whopper” approximately 47 times before informing viewers that at BK, you can have it your way. YOU RULE. (Yes, there’s a Genius page.)
The song is part of a larger campaign that Burger King spent $400 million on, “$150 million on advertising and digital channels, and $250 million on technology and physical restaurant upgrades,” according to QSR magazine. In a a statement, Tom O’Keefe, the CEO of advertising agency OKRP, said, “Let’s face it, the song is irresistible, whether or not you remember the old jingle — we’re hoping it’ll be the earworm you can’t shake off.”
Keep Taylor Swift out of it, buddy.
In one way, the Burger King ad is a success: people are talking about it. In another way, though, those same people are being slowly driven insane.
Raise your hand if you’ve been personally victimized by that Burger King Whopper commercial ✋
— Syd (@syd_the_catfish) January 13, 2023
Just caught myself saying “whopper whopper whopper whopper” for the third time today, send help
— Mina Kimes (@minakimes) January 12, 2023
Me: watching some playoff football
My brain: WHOPPER WHOPPER WHOPPER WHOPPER JUNIOR DOUBLE TRIPLE WHOPPER
— Sam Jeske (@Sam_Jeske) January 17, 2023
I am starting a movement to boycott Burger King until they take the Whopper commercial off the air
— Kendra Middleton (@KenniMiddleton) January 4, 2023
*Rihanna descends from the sky*
*lands on Super Bowl halftime stage*
*grabs mic, looks into the camera*
“whopper whopper whopper whopper”
— Danny Heifetz (@Danny_Heifetz) January 23, 2023
The jazz version is nice, though.
As is the Daft Punk remix.
It’s unclear who sings the song, but it’s not Sam Richardson.
That is not me singing that Burger King commercial. Thank you.
— Sam Richardson (@SamRichardson) January 5, 2023
You know what the worst part of all this is? I’m suddenly craving an Impossible WHOPPER WHOPPER WHOPPER. Don Draper would be proud.